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What is WTM's growth strategy?

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aahalya123 View Drop Down
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Joined: 31 Mar 2010
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  Quote aahalya123 Quote  Post ReplyReply Direct Link To This Post Topic: What is WTM's growth strategy?
    Posted: 31 Mar 2010 at 1:33pm
What is WTM's growth strategy?

One of our growth areas over the past three years has been in technology and online travel, which reflects the fact that it is now a cornerstone of the global industry and consumer booking patterns have shifted quite dramatically in some regions.

Interestingly, our growth is broadly in line with a continuing explosion in the sector of up to 20%. Euromonitor International, one of WTM's key market intelligence partners predicts it will be worth more than £33 billion ($65.6 billion) in the European Union alone by 2011, and this year it was the first area to sell out.



Edited by goodwinhj - 11 Apr 2010 at 1:45pm
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