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What is WTM's growth strategy? |
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aahalya123
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Joined: 31 Mar 2010 Online Status: Offline Posts: 2 |
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Topic: What is WTM's growth strategy?Posted: 31 Mar 2010 at 1:33pm |
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What is WTM's growth strategy?
One of our growth areas over the past three years has been in technology and online travel, which reflects the fact that it is now a cornerstone of the global industry and consumer booking patterns have shifted quite dramatically in some regions. Interestingly, our growth is broadly in line with a continuing explosion in the sector of up to 20%. Euromonitor International, one of WTM's key market intelligence partners predicts it will be worth more than £33 billion ($65.6 billion) in the European Union alone by 2011, and this year it was the first area to sell out. Edited by goodwinhj - 11 Apr 2010 at 1:45pm |
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